Written by Ken Gosnell
The April 5th issue of Business Week magazine had as their cover topic “Blogs will change your business.” The article was both interesting and thought provoking. The article focused on the trend of blogging and how businesses will need to tap into this tread to stay current.
In case you are not familiar with the term, “blogging” describes websites where people can gather to explore thoughts on any subject that is of interest to them. There are some 9 million blogs out there, with 400,000 new ones popping up each day (including mine today). So as I read the Business Week article my mind began to race and think about how blogging will change the church.
1. Blogging will bring churches closer together as it closes a communication gap
One of the fundamental issues in church life is communicating the vision. Often the vision gets lost for more pressing issues. However, blogs will help the church family stay in constant communication. We will be able to share ideas and thoughts in a timely way and wait for others to respond.
2. Blogging will help to develop sermons and classes
Now, a preacher will be able to post a sermon idea at the beginning of the week and have the congregation respond so that when he delivers the sermon he will have brought many along for the ride. They will be actively engaged in the process and be able to share ideas and thoughts. Soon a preacher that does not blog with his congregation will be out of touch and behind the pack. Just note: blogging will change how preaching is done!
3. Blogging will break down barriers and remove masks
People experience significant freedom to communicate when blogging. This venue allows people time to think about their ideas and how they want to communicate them. In face-to-face communication, many people feel threatened and stifled.
4. Blogging will help the church to engage the culture.
Stephan Baker and Heather Green in the Business Week article say,
Blogs are different. They evolve with every posting, each one tied to a moment. So if a company (or church) can track millions of blogs simultaneously, it gets a heat map of what a growing part of the world is thinking, about, minute by minute. E-mail has carried on billions of conversations over the past decade. But those exchanges were private. Most blogs are open to the world. As the bloggers read each others comments, and link from one page to the next, they create a global conversation. (p. 62-63)
We have the world at our fingertips and we can do a whole new kind of evangelism.