I do recommend this book to anybody trying to get their head around the concepts of social networking and why it is relevant to you, no matter what age or stage of life you are in.
From the book’s introduction: “Things are happening so fast. When I was a boy only a handful of privileged people had phones and cars. the hand-delivered telegram was the quickest way to reach someone. Handwritten letters were treasured and often kept in perpetuity. Business was transacted in the same way. Fifty years ago we used telexes to communicate between London and New York; the trans-Atlantic phone was too expensive. A few years later, we began to use faxes. And then in the early eighties, as electronic communication via personal computers emerged in academia, we adapted it in Shell for business purposes.” Napier Collyns
Here is a quote from the book that is also applicable to the church world:
“If you don’t understand the social nature of the web and make use of it to be successful, your competitors most certainly will.”
I know I will get criticism for this one and I know that we are not in competition in churches but our competition is satan and his work in the world in which we live. He is certainly there in the social networking world and we need to be there with Christ’s presence as well.
Each chapter contains lessons of how to leverage the tools that now exist so that you can establish and grow your brand online, if you are in business. However, if like me, you are in ministry there are great lessons here for us as well.
Need a job? Need a recipe? Need advice on where to stay in any town you may find yourself? The more people who know you directly relates to the more people who can help you achieve your goals whatever they may be.
“Social networks aren’t just about catching up – they’re about staying in touch.”
The tools that Juliette gives you in this book can easily be applied by anyone regardless of your field.